Our Story

The Blurred Line was born from a shared belief: that leadership and performance should never come at the cost of wellbeing.

With over 35 years of combined global experience in the corporate sector, SMEs, and entrepreneurial ventures, we’ve seen first-hand the pressures, expectations, and competing demands individuals and organisations face.

Our passion for positive change inspired us to design The Blurred Line with purpose. We challenge norms and ingrained behaviours, equipping leaders to navigate complexity while bringing out the best in themselves and others.

Our work is grounded in courage, clarity, and connection, helping leaders and teams develop skills, self-awareness, and confidence to lead with confidence and care.

Courage to challenge norms, make bold decisions, and lead authentically.

Clarity to navigate complexity and see yourself, your impact and the path ahead more clearly.

Connection to self and others, to purpose, and to what matters most.

We bring not only our professional expertise but also our lived experience as women, parents, partners, and leaders. We understand the challenge of blending ambitious careers with real-life demands and the delicate balance of integrating personal and professional roles. We use this perspective to support others to embrace change and develop, without it compromising their wellbeing.

Courage starts with showing up and letting ourselves be seen.
— Brené Brown

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